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You can easily find lots of general advice around this topic, but it’s not enough to know “what keeps your customers up at night” or “what are their most frustrating problems.”
Sure, those are good questions. But if creating a strong marketing message would be that easy, every business owner would already be a millionaire.
So, what really makes people want to buy?
Simply put, ideas that make them understand and believe that your product or service gives them what they want.
I know that sounds simple. But seriously, what more would it take?
People aren’t all that complicated. Of course, we’re all unique, we all have different desires, we all want different things.
But we still buy things based on a very simple decision making process. If we understand that a product gives us what we want with a reasonable investment, we buy it.
And when you know how to make people understand what your products and services can give them, there’s no reason left for you to not reach the dreams you have.