Denise Duffield-Thomas – Money Bootcamp 2018

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Denise Duffield-Thomas – Money Bootcamp 2018

Denise Duffield-Thomas – Money Bootcamp 2018

Premium Pricing Plan
Incremental upgrades have a huge impact on your business over time
AND the ability to charge premium pricing. It’s half mind-set and half practicality. How premium is your business right now?
Charging premium pricing isn’t about adding up all your costs and whacking on a profit margin. The first step is to believe that you deserve it – that you’re worth a higher price than the norm (or your industry) AND that it’s safe to price yourself out of some people’s budgets (that can feel SO scary). It’s safe to be expensive.

Get Denise Duffield-Thomas – Money Bootcamp 2018 Course immediately at the fexmall

The second step is to ensure that every part of your business is telling the same story. Think of the way airlines price their different flight classes. Each change and upgrade is sometimes subtle (slightly nicer toilet paper) or it’s really obvious (huge flat bed seats).

The price difference can be dramatic between classes, but there’s no accident in how they create the experience, so that every cue is subtly justifying the price. There’s a lot of psychology behind this, but let’s start with assessing every part of your customer experience.

Walk through your whole business – regardless of if it’s a physical location or a completely on-line experience. Assess every single touch point. Rank each part of your business – is it showing up as economy or first class?
Be objective – and if possible, get someone else to rank it for you. Remember, you don’t have to change everything overnight. If you upgrade just one or two things a week, imagine where your business will be in a year.

Class Definitions
Economy Class
If your business shows up as the following, choose Economy:
I made it last minute (and you can tell)
All I could afford
Not what I wanted
Hand me down
Gives me shame
Outdated or generic
Messy or embarrassing
Broken, ripped, stained
Doesn’t quite work anymore
Kind of shitty, old, dirty, etc
Making do
I get complaints about it

Premium Class
If your business shows up as the following, choose Premium Class:
Mostly works well
Conscious upgrade
Does the job without fuss
Saves me time or money
Better than what I had
Clients like it
Reasonably convenient
Rarely breaks down
Tiny twinge about investing
Not the worst
New for me
What I (or my clients) need

If your business shows up as the following, choose Business Class:
Clients RAVE about it
Great quality
Big Investment
Conscious choice
Aligned with my values
Makes me feel proud
A good stretch
Saves a lot of time or money
Feels luxurious and convenient
Serves me perfectly
Creates joy
Makes a statement about me…

Reprogram your money mindset, revolutionize your business and change the world.

Money Bootcamp is the game-changing money mindset course and community that everyone is talking about.

YOU have a dream to grow your business, earn the money you deserve, create your ideal lifestyle and make a real difference in the world.

WE have the support, tools, and community to make it happen — a lot quicker and easier than you ever imagined.

Get Denise Duffield-Thomas – Money Bootcamp 2018 Course immediately at the fexmall

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